Olympus Prepares to Exit Camera Business

News

2020.06.24

Having just published our 1000th post, there was bound to be significant news! Although, we were hoping for something truly exciting to coincide with this milestone, current times are wreaking havoc across all industries. Most are expected to fully recover within the next year or two, yet the camera industry was already battered when the pandemic started, so casualties were eminent. Cellphones have been steadily overtaking cameras and chipping away at the camera industry for over 10 years now!

Olympus OM-D E-M1X Review

Today, Olympus published a press release announcing the intent to sell their imaging business to JIP, a Japanese Conglomerate. The crucial factor highlighted in the release is that Olympus recorded losses for 3 consecutive quarters. Furthermore, camera sales are currently critically lower compared to those previously-disclosed quarters, so the next one is expected to be in the deep red. It is unusual for a company to announce this type of news with that much advance notice but offers an opportunity for Olympus to say that customer support and some operations are expected to continue, at least immediately after the handover. This is never good news though, so be ready to see most Olympus products phased out during the two years that follow.

It is very sad when a veteran of the industry falls. Olympus has been in the business for 84 years and even seemed to be keeping up the pace better than many of their peers. They co-launched the Micro Four-Thirds platform with Panasonic and a number of other companies that have yet to actually produce any useful cameras. As the longest-living mirrorless platform, Micro Four-Thirds is extremely versatile and delivers the most compact system still in production. Olympus recently updated their high-end OM-D series with third-generation cameras and launched an ultra-high-end Olympus OM-D E-M1X reviewed here last year that brought unprecedented performance to the mirrorless world. They consistently expanded the Zuiko brand of lenses with innovative products that continue to leverage the uniqueness of mirrorless technology.

This is even more worrisome for other brands that produce far fewer than Olympus for much smaller markets. Pentax is clearly the most likely to exist the business next. They lack a current mirrorless strategy and their latest DSLR that has not been refreshed for two years now. The foreshadowing of this came as they added only a few lenses to their lineup and most were rebranded models from low-grade third-party manufacturers. Hasselblad and Leica are producing even less yet they still have originality on their side. Leica in particular has a strong alliance with Panasonic which will help grow the L-system that can stretch the near-term survival of Leica.

For consumers though, having the Micro Four-Thirds platform shared by Panasonic, a much larger company than Olympus, makes it highly likely that the platform will live on and they native lenses will be usable on new bodies as Panasonic introduces new models.

Original article edited for clarity - 2020.06.24 @ 23:40 DST


More

Please Support Neocamera

All information on Neocamera is provided free of charge yet running this website is a huge endeavor. Purchases made via affiliate links found throughout the site help keep it running and up-to-date. There is no additional cost to you, so please consider buying via these links to our affilates:

  • BH Photo Banner
  • Photography Store Banner
  • Amazon Banner
  • Best Buy Banner

If you found any information on this site valuable and did not purchase via our affiliate links, please considering donating via PayPal:

Any amount will be greatly appreaciated. Thank you for your support!

New Cameras & Lenses

Camera Bag

Clear

Your camera bag is empty. To add a camera or lens click on the star next to its name.

Your camera bag is empty.

Add cameras or lenses by clicking on the star next to their name.

Updates

    2024.11.18

  • 2024.11.18

    Best 2024 Photography Gifts for Every Budget Update Poster

    Best 2024 Photography Gifts for Every Budget

    Great gifts for photographers and photo enthusiasts selected for every budget among the best products of 2024.

  • 2024.08.07

  • 2024.08.07

    Eye Protection Tips for Professional Photographers Update Poster

    Eye Protection Tips for Professional Photographers

    The four main considerations for professional photographers regarding eyewear.

  • 2024.07.14

  • 2024.07.14

    Fujifilm X100VI Review Update Poster

    Fujifilm X100VI Review

    Flagship fixed-lens compact digital camera with a 40 MP sensor and Image-Stabilization, a first for the series. Retro design featuring dual control-dials, plus direct ISO, Shutter-Speed and EC dials. Its hybrid viewfinder can switch between EVF and OVF mode.

  • 2024.05.09

  • 2024.05.09

    Fujifilm GFX100 II Review Update Poster

    Fujifilm GFX100 II Review

    Flagship 102 Megapixels Medium-Format Mirrorless Digital Camera with 8-Stop 5-Axis IBIS, 8 FPS Drive, 8K Video and 400 MP Super-Resolution capture in a weatherproof and freezeproof body with dual control-dials and dual memory-card slots.

  • 2024.04.03

  • 2024.04.03

    Fujifilm X-T5 Review Update Poster

    Fujifilm X-T5 Review

    Newest Fujifilm flagship boasting a 40 MP APS-C sensor, 5-axis IBIS with 7-stop efficiency, 15 FPS continuous drive, 6.2K Video capture, dual control-dials and dual SDXC UHS-II slots in a sturdy weatherproof and freezeproof body.

  • 2023.11.20

  • 2023.11.20

    Best Digital Cameras of 2023 Update Poster

    Best Digital Cameras of 2023

    Find out which are the Best Digital Cameras of 2023. All the new Mirrorless Digital Cameras from entry-level to high-end professional.

  • 2023.07.10

  • 2023.07.10

    Fujifilm X-H2 Review Update Poster

    Fujifilm X-H2 Review

    40 Megapixels APS-C Hybrid Mirrorless Digital Camera with 7-stop IBIS. Fastest shutter ever and 8K video capture. Large builtin EVF with 0.8X magnification and 5.8 MP, plus an Eye-Start Sensor. Packed with features and large number of controls in a weatherproof and freezeproof body.

  • 2023.05.07

  • 2023.05.07

    Sony FE 20-70mm F/4G Review Update Poster

    Sony FE 20-70mm F/4G Review

    Review of the unique Sony FE 20-70mm F/4G lens. The optical zoom of this lens spans ultra-wide-angle and medium focal-length coverage, making it one of the most versatile Full-Frame lenses on the market.

  • 2023.01.15

  • 2023.01.15

    Huion Inspiroy Dial 2 Review Update Poster

    Huion Inspiroy Dial 2 Review

    Review of the Huion Inspiroy Dial 2 tablet, a medium sized drawing surface with dual dials and customizable buttons. Connects via USB-C or Bluetooth 5.0 with Windows, Linux and Android support.

  • 2022.12.08

  • 2022.12.08

    How to Pack for a Photo Trip Update Poster

    How to Pack for a Photo Trip

    Find out how to pack for a travel photography trip, carry your gear safely while meeting airline regulations.

  • 2022.11.13

  • 2022.11.13

    Best Digital Cameras of 2022 Update Poster

    Best Digital Cameras of 2022

    The best digital cameras of 2022. A short list of the most outstanding models in their respective categories. Choose one for yourself or as a gift.

  • 2022.09.21

  • 2022.09.21

    Pentax DA* 60-250mm F/4 SDM Review Update Poster

    Pentax DA* 60-250mm F/4 SDM Review

    Review of the Pentax DA* 60-250mm F/4 SDM, the constant-aperture telephoto zoom with the highest zoom-ratio on the market.